Join the party with NotHangover. Carefully crafted ingredients and experimentation all go into one tiny bottle that allows people to drink without regrets.
But here's the real science: NotHangover breaks down acetaldehyde, the culprit behind rough mornings. And who better to explain it than the legendary Bill Nye?
So, whether you're a tech nerd, a party animal, or both, join us in raising a glass to smarter mornings. In short… Drink up!
The Challenge:
Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).
Art & Copy:
Calvin Wu and Eleanor Stonich
Notco: Nothangover
In short, Drink up.
Case study video
Socials
In-app tracker
On the NotHangover app, students will be able to follow Bill on his journey through college campuses.
