Globowl is a new baby food that introduces babies to big flavors when they’re starting on solids to prevent a future of picky eating. To spread awareness about this brand and to show parents that this is the ideal food for their child, this campaign forces parents to imagine the possible alternative: raising a picky eater.

Nothing is more embarrassing to this target audience than having a kid with an unsophisticated palate. When they imagine a drawn out future of preparing pop tarts and hot dogs for their children, they’ll have to purchase Globowl. No one wants a kid with arrested food development.