green roots

#nofilter

The Challenge:

Create a campaign to spread awareness about how minorities are disproportionately affected by climate change, specifically air pollution.

Art & Copy:

Eva Henry and Eleanor Stonich

GreenRoots is a Boston-based, resident-led organization dedicated to achieving environmental justice. To spread the word about this cause, billboards will pop-up around beautiful sites in Boston, allowing people to educate themselves about the disparity between communities. Let’s talk about it with #NoFilter.

case study video

out of home

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