Airbnb
Airbnb on dnd
The Challenge:
Create a digital tool or experience that capitalizes on Gen Z’s online connectivity to deliver meaningful IRL experiences through Airbnb.
Art & Copy:
Eva Henry and Eleanor Stonich
Introducing Airbnb on Do Not Disturb. Users will be able to select an Airbnb with a dnd badge to truly escape from the modern day reality of being overstimulated and under-socialized.
In select houses, there is everything one needs to turn off and tune in; providing Gen Z with the unique opportunity to totally unplug. Since we can’t trust them to turn off their phones for the whole trip, we will lock them away.
For all those who were “born in the wrong generation,” it is their chance to go back in time to landlines and board games.
Website and App
Browse through our dnd stays right on our website and app. Click on a dnd badge to learn more about the experience.